In this contemporary age, online advertising is essential for a successful business. Even though advertising on social media is important you need to have an effective strategy and approach. If you don’t do your research you could end up spending a lot of money without any genuine impact on your business. By understanding how Facebook advertising works you can attract new customers, increase brand awareness and connect with your audience. Continue reading to discover 5 Facebook advertising tips to take your business to the next level!
1- Know your target audience
First and foremost, you need to work out whom this advertisement is for. Many first-time advertisers assume the more people they reach the better. This is the biggest mistake you can make. It’s far more effective to target a specific and small group of people with a tailored ad campaign. The best part of this strategy is that you will be able to genuinely connect with people who’ll be interested in your brand. If the advertisement is strong and specific then you’ll start to see an increase in audience engagement.
2- Focus on the visuals
One of the most important parts of your Facebook ad campaign are the visuals. When people use a social media platform like Facebook they are often scrolling through a lot of posts, videos, and photos. You need to grab their attention and get them to stop long enough to read your ad. The image or video you use needs to represent your brand and capture the interest of your target audience. Make sure you put a lot of thought into the image that you’ll use and try to avoid stock images. This is the one thing that could make or break your campaign.
3- Get a professional landing page
The whole point of a Facebook ad is to get the user to click the ad and go to your landing page. Keep in mind, that on Facebook you will pay for every click-through. This means that you need to make that click count! The best way to convert this person into a customer is a professional landing page. You may need to hire a programmer or web designer to give your site a professional and user-friendly interface. Once they click through, they will most likely want to find out more about your business and potentially become a customer. Invest in a great landing page so you can make that person a client!
4- Change and revise
The best part of Facebook advertising is that it’s not only for big companies. Many boutique stores, music groups, and artists also use Facebook. This is because it’s a flexible and customizable platform. This means that you can run a short campaign, track the statistics and then revise and make changes to improve your approach. Not everyone is a marketing whiz so it can take some time and adjustments to get your Facebook marketing plan just right!
5- Offer something of value
With a marketing campaign, there’s no point just posting ad copy and a photo to promote your brand. You need to offer something of value. This could be anything from a discount, free shipping, or exclusive access. More people will click-through if they see that there’s something of value. This means you’ll boost brand awareness and attract more loyal customers.
These are just a few tips for improving your marketing approach on Facebook. At the end of the day, keep in mind that the only way you’ll learn is by trial and error. Always be open to changing your ad campaign to connect with people that will love your company!