In 2020, most people across different age groups are actually on social media. We check our posts every day, keep up with family and friends, check into local establishments and perform many other tasks using social media. According to some statistics, the average person spends anywhere between 15 to 30 minutes a day just checking out their social media accounts. We are talking millions of people all across the world and with such high numbers, it is quite easy to understand why being on social media is very important for many businesses.
Regardless of what industry you’re operating in, you will undoubtedly benefit from having a few social media accounts. Social media platforms are free. At least all of the major players in the industry offer accounts at no charge. However, small businesses still have a cost when it comes to social media and this is mostly translatable in terms of time, resources, and personnel. In other words, it is challenging to manage different social media platforms for a brand and it requires a certain amount of effort and manpower. Some of the biggest corporations in the world have no problem with that. In fact, if you take a look at some of the largest players across many different industries you will probably notice that these companies have an account on virtually every single social media platform out there. However, the situation might be a little bit different for smaller businesses. Medium to small companies might not be able to afford all the resources and take all the time that is needed to manage dozens of accounts and social media platforms.
This means that you should make your pick quite carefully and choose the best social media website to focus on for your business. In order to make the right choice, it is important to understand what you need. All the different social media websites out there specialize in slightly different angles. For example, Facebook is great for people to keep up with their social circle and connect with friends and family. Twitter is good for people looking for quick interactions and information in the form of short snippets of content. Instagram, just to give you another example, is heavily focused on visual media. Where does your business fit in? If you offer products or services that might benefit from visual branding and promotion, you should definitely consider prioritizing platforms that have a stronger focus on visual content. Instagram and YouTube are perfect examples of what I am talking about. If you are looking to appeal to the medical community and perhaps, foster word-of-mouth, you should consider a presence on Facebook, a platform that also provides businesses with many essential tools to communicate and interact with people. In fact, Facebook is becoming one of the strongest social media platforms for companies, creating some fantastic solutions for businesses across different spaces. Twitter is great if your brand and product offering can be easily communicated with condensed text and appealing images. These types of posts are short and grab attention with their brevity, and can be easily retweeted to tens of thousands of people with one click. Social media posting is all about staying in front of the people that are your followers and introducing your company to those that are learning about you for the first time!