Twitter is one of the most unique social media platforms out there because it is actually based on short interaction. Tweets are usually very brief, and they often are all about sharing something in the most concise possible way. This can be really useful to drive people to content, products or services that your business is producing. The most difficult aspect of Twitter is that gaining followers can be quite a slow process. There are many competitors looking to gain more organic followers on the platform, so it’s important to try and publish content that really grabs people’s attention.
Instead of just using Twitter to advertise your brand, you should use it to post relevant news that somehow relates to your industry at large. This is a great way to attract the attention of your market and really set the bar higher in terms of people engaging with your tweets. Influencers and celebrities are going strong on Twitter, and many businesses try to establish relationships with them, hoping to get their content shared, retweeted or represented. This can be a fantastic boost as a retweet from an established account could expose you to hundreds of thousands of new people!