Videos are some of the most engaging and direct ways to advertise content and raise awareness. Up until recently, creating some quality video content was actually quite challenging, time-consuming, and expensive. Today, quality video content is more accessible and affordable than ever before. Quality filming gear and audio recording technology became cheaper and just as effective. In addition to that, animation and digital productions such as explainer videos are cheap and easy to come by. In other words, there is no reason why your brand should not benefit from videos in your online marketing!
Videos encourage a higher engagement rate. Text requires a higher attention span than most commercial media. While a small sentence or a slogan can be catchy, many people are simply not going to sit through a blog post. Today, we are constantly bombarded with content and it is hard to earn some of the limited attention span of people. With that said, videos can give you an extra edge. If you really think about it, a video is like a multi-media experience. There is visual stimulation, but also audio, as well as storytelling. For this reason, people tend to respond to visual media in a much more favorable way. This often translates into better engagement rates, setting the bar higher. Videos have the potential to appeal to more people than text or other content. In addition to that, they can seamlessly be shared and uploaded to established platforms, such as Facebook, Vimeo, and of course, Youtube. These websites are SEO-driven and they provide a whole lot of amazing features aimed at sharing and promoting visual content. Because it is so easy to publish and spread visual media, videos have the potential to go viral, and truly have an impact on people.
In conclusion, it is safe to say that this article barely scratches the surface. These are only some of the many reasons why you should seriously consider including some visual content in your branding strategy. As we discussed earlier, there are many ways to get quality videos at affordable rates. You do not need to spend a fortune in film making in order to create a video that is compelling and direct. Diversifying your content can be essential for a successful branding and marketing strategy. Videos can be an essential component to your branding efforts, and they can easily become that winning factor that you have been looking for in order to take your productivity and success story to the next level. Always remember: when it comes to effective marketing, content is king. It is not just about the message, it is about the vehicle you use to deliver it.