If you want to improve the brand reach of your business, as well as find better ways to promote your products and services, you should definitely consider getting some videos done. Some people, especially small business owners, might think videos are expensive and unattainable. However, there are actually many different ways for businesses of all sizes to get high-quality video content without breaking the bank! Today, video is most definitely one of the most popular content formats out there. Videos are easy to understand because they combine traditional communication with seamless visuals that help the attention span of the viewer. If that was not enough, even a commercial video can be fun, creative and interesting, giving them a lot of potential to go viral and reach a much broader audience. A good example? Many of us probably remember some cool commercials that made history because they were funny, witty and very easy to relate to for people from all walks of life. A simple YouTube video clip can take you a long way. Keep reading if you want to learn more about some of the most effective types of videos for small businesses.
Explainer videos are short, easy and engaging clips that are meant to explain something to the audience, as their name might suggest. These particular videos come in many different styles, shapes and forms. There are some with human actors but most of them are animations because they’re so easy to produce and at a very fast rate. There are many freelance video makers who actually create this particular content and even specialize in explainer videos! This means that they can keep the costs down and truly set the bar high in terms of quality.
Testimonials and customer interviews.
People love to hear from other customers and their experiences. For this reason, testimonials and customer interview videos are ever so popular. One of the most beneficial aspects of this particular format is that it they are incredibly cheap to shoot. In fact, you can even do a testimonial video on a cell phone and, to tell you the truth, it will probably be a lot better that way! A Lo-Fi approach to film making when doing testimonials and customer interviews gives the videos a more authentic vibe. Most viewers assume that a smartphone shot of a person talking about their experience with a business is more spontaneous than a more produced video, which might come off as arranged and not as genuine.
To conclude, these are only some of the many ways you can approach video content for your business. At the end of the day, it is entirely up to you. Get creative, and if possible, try to come up with something that you have not seen before. An original video will go a long way and you might even be able to make your business go viral, if you find the right formula! Videos are easy to share and they are fantastic if you’re looking to reach out to your audience, so let’s get rolling and hit record!