There is so much more than meets the eye regarding good website design. A good site isn’t only a way for people to find who you are and what you offer, it should be seen as a true extension of your brand. As technology and design trends constantly shift, it is crucial to stay ahead of the curve and make sure that your site is always up to snuff with the latest industry standards. Keep reading to learn more about 3 signs that probably mean one thing: you need to update your website!
Outdated looks
Aesthetics matter, since they are actually an important part of how you present your brand. Although you might be fond of your old logo, the color of a font you’ve been using for years, or a background image on your website, the reality is that people often move on. Some designs might have been cutting edge earlier on, but today, they might be considered outdated or even corny. You don’t want to give people the impression that your website is in the stone age of the internet! Keep a fresh, up-to-date look.
Lack of mobile compatibility and ‘slow navigation.
More and more people are ditching their computers and using mobiles and tablets to search for things on the web. If your website is a few years old, you probably do not have the right infrastructure to give mobile viewers the best possible experience. Consider updating your site, so it’s better suited to the modern content viewing trends, which are moving towards mobile devices and fast navigation. A site that users will find slow and cranky to navigate is an immediate turn-off, and it will most likely drive people away.
Social media implementation.
Social media websites are the bread and butter of online marketing. For this reason, your website should be optimized to interact well with these platforms. If it isn’t, you’re missing out on a lot of traffic!