Do you know that over 3 billion people use social media every day? Your customers are among the massive audience on social media. If you are not on social media it will benefit you to get started today. Here’s the thing, compared to other traditional advertising options, it is cost-effective.
Here are ten creative ideas that can be used to make your social media marketing campaign a huge success:
1. Make a post every day
You should make at least one post (or more) on your social media page every day. Your audience will be delighted to see fresh content daily.
2. Post relevant and helpful tips on social media
Another fantastic way to make your brand more visible on social media is by posting relevant information and tips to help your audience.
These posts can be tips on how to get all the benefits after purchasing your products or services. Informing your audience about these benefits will encourage them to patronize your business.
3. Engage your audience with videos
Most social media platforms allow users to post videos on their timelines. Share videos that explain the benefits of your products or services.
Videos and pictures are engaging and can attract a large audience. Videos can be liked and shared on social media, to reach a much larger audience, giving your brand more exposure on social media.
4. Start a conversation on social media
Social media users enjoy having conversations; give them something, related to your brand, to talk about. When more people join the conversation, your influence on social media will increase.
Please reply quickly when your followers send messages on social media. It helps when your audience knows they can interact with you in real-time.
5. Make a promotional offer
Another way to increase the visibility of your brand on social media is by offering your audience a chance to buy your products for less. Brands leverage promotions to give back to their audience on social media and subsequently become more visible online.
6. Trend with hashtags
One of your goals during a social media marketing campaign is to trend related keywords on the platform using relevant hashtags. Trending phrases or keywords on social media are seen by millions of people all over the world. You can leverage the exposure to convert more customers.
7. Start a contest
Get more attention on social media by inviting your audience to participate in a contest. The winners can be rewarded with your products. In the end, more people will know about your brand and possibly make a purchase.
8. Post links to articles on your social media
Articles can be leveraged to inform your audience about the benefits of using your products or services. However, social media may not allow you to post a complete article because of the word count. Instead, please post a link that can direct your audience to a website or blog where they can read your article.
9. Engage with trending topics
Be part of the conversation. If you notice a topic related to your brand or industry is trending, grab the opportunity to share helpful information. You can gain more followers and become visible on social media with this approach.
10. Share testimonials from satisfied clients
Encourage more people to purchase your products or services by sharing video or written testimonials from satisfied clients. It will help if you post testimonials from clients who have active accounts on the social media platform.
All of these benefits and so much more can be achieved for all types of businesses, including your business!