Writing a blog post can be a great way to promote your content, as well as reaching out to a like-minded audience. However, it’s important to do it right if you want to make sure that your blog post will give you the best return on your time and investment. Keep reading to learn more about 3 of the best blog-writing practices.
Formatting and quality
Make sure that your text is original and well-written. Today, these things are not only important if you want to retain an audience, but they are also quite essential if you want to improve the search engine optimization rate of your content. It’s also important to use meta-tags and other features to add more to the relevancy of your blog post.
Use quality images and tag them properly
Images are often overlooked when it comes to blog writing. However, they can play a big role when it comes to advertising your audience and giving you a stronger focus on visibility and SEO.
Create blurbs and small related descriptions for social media
OK, now you’ve got a great blog post you’re proud of. The next step is to put it out there! The best way to do so is to share it with your contacts on social media. If you just post the link out there, you won’t really have as much traction as you could with a better presentation. When you finish writing your blog post, make sure you write small blurbs (summaries) that you can use to introduce the article on social media platforms such as Facebook, as well as Twitter, Instagram, and more. These blurbs are great to engage the audience, but they also have a technical function: they can improve the SEO (Search Engine Optimization) of your article and related posts.
Quote sources and data
If your blog post contains information and data sourced elsewhere, it is always a good idea to link back to the content or at least offer people a reference to corroborate the information and where it was sourced.
Get creative
A blog post is all about broadening your reach and appealing to a new audience. There are many ways for you to achieve that. One of the best ways for you to do that is to get creative with your blog posts and think of some new ways you can use them to reach out to more and more people. A good idea is to feature a guest – such as a person you can interview, or even a guest writer who can contribute to the post. This way, you’d be essentially tapping into your guest’s network as well as a way to further extend the audience reach of the post.
Align your blog post to other media.
When possible, it can be a great idea to align your blog post to other media, such as videos. Many bloggers create small teasers or audio/video versions of their articles to further entice people to visit their blogs.