Social media websites can be absolutely essential to broadening your reach and promoting your content. They are the gateway to a potentially limitless audience, and if you use them correctly, you can achieve fantastic results.
One of the best things you can do is to master how to use hashtags on social media. Hashtags, also known as the # symbol, can help you categorize your content and share it with a broad audience. Keep reading to learn how to use them like a pro!
1. Don’t use broad hashtags.
Using hashtags that are too generic will not give you great results. If you are promoting a vegan restaurant in NYC, you’ll probably get better results with the #nycvegan hashtag than with the #food one. You send your content to a more limited audience, but they’re the right people for your business!
2. Learn from influencers.
What hashtags are they using, and how many?
3. Make up a unique hashtag.
Come up with your own unique hashtags to channel your content – This will make it easier for people to browse through your older posts and add value to previous content.
Check the trends
Make sure you check out what hashtags are trending in your industry. There are many sites on the web offering free and paid ways to check trending hashtags. Here are a few to get you started!
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