One of the benefits of social media is that there are a variety of different ways to get your brand out there. Previously, companies could only use television, radio, and print to increase brand awareness. This was very expensive and only the largest businesses could afford to access these marketing channels. Now, everything has changed. Continue reading to learn more about social media, marketing, and using your followers as brand champions.
Reposting on Instagram
Do you have a business in the food industry, retail, or the arts? Then, Instagram is the perfect advertising platform for you. However, you can promote your brand through more than just sponsored ad spots. In fact, your Instagram followers and customers have a wealth of content ready for you to connect with. For instance, if a customer posts a photo of one of your products repost it! Not only is this great and genuine content, but also it will make your followers feel like a valued part of the community. This kind of advertising is free however it can take a lot of time and effort. This is why you need to put in the hard work to grow your community and reap the benefits!
Interact and connect with your audience
Do you have a Facebook page, Instagram account, or Twitter profile? That’s great! This is the first step to being relevant and connected to your audience in the digital age. However, you can’t just upload photos, tweets, or posts. You need to engage one-on-one with your fans. If someone comments on your post make sure you at least ‘like’ their contribution. Better yet, respond to their post. Even better, ask them a question! The more comments and interactions you have on your page the more your brand will grow and grow. Not only will your media pages look active and lively but also your customers’ friends will see their posts and get to know your brand a little better. It’s all about networking and connecting and it all starts with making a genuine connection with your existing clients.
Get those good reviews
Tripadvisor, Yelp, and Facebook are the go-to sites for people looking for reviews. Keep in mind that it doesn’t matter if you’re a store, restaurant, or online shop, people will read reviews before connecting with you. Genuine reviews are very important. This is why it’s essential to build a positive relationship with your current customers to encourage them to leave a review. These reviews can make or break your business and it all starts with your followers. Remember, that there will also be negative reviews. So make sure you respond politely and respectfully to these comments. It’s all about building a positive brand identity and the review section is where it all starts.
Start a hashtag
At the end of the day, a catchy and memorable hashtag is essential. You want your followers to tag you in their posts and photos so make it simple for them to do so. Make sure your socials are easy to find and your taglines are easy to remember. The more hashtags and tagged photos of your followers’ posts the better for your business.
Your followers can help your business so much. Remember, it’s all about genuine connections and hard work. If you follow these simple tips you will encourage a gradual increase in brand awareness and engagement over time.